Google Analytics for beginners advantages and benefits in 2022

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rahimabinte
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注册时间: 2022年 11月 17日 08:39

Google Analytics for beginners advantages and benefits in 2022

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Update Google Analytics 4 (GA4) has started Google presented its new version Google Analytics 4 (GA4). This is probably the biggest change in Google Analytics in its entire history. Google has switched its successful web analysis tool to a new technology (Firebase) and has not only changed how Google Analytics collects data, but also the entire reporting has been restructured. In our article Getting started with the new Google Analytics 4 (GA4) propertyyou will find all relevant information about GA4, the advantages of Google Analytics 4 and the differences to the classic version of Google Analytics (Universal Analytics).

All of the following content relates to Job Function Email Database Universal Analytics which will certainly be the standard in web analysis for quite a while until the migration to GA4. Important update from March 16, 2022: From July 1, 2023, no new data will be processed in the standard properties in Universal Analytics ( official notification from Google ). You can prepare by setting up a Google Analytics 4 property and switch to it in good time. In our new article (as of the end of March 2022) you will find approaches on how to plan the switch from Universal Analytics to Google Analytics 4.

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In our GA4 course and our seminar we prepare you as best as possible for the conversion and the professional use of Google Analytics 4. Events in Google Analytics 4 What are the advantages of Google Analytics? Google Analytics is basically a free tool that is comparatively easy to integrate on the website. The free version offers extensive analysis options. The focus of the data analysis is on evaluating your own (digital) marketing campaigns, examining user behavior on the website and logging target achievements on the website. Google Analytics has many reporting options, strong visualization approaches and allows companies to integrate both easily and complexly.
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