What is Employer Branding? Employer Phone Number List branding is the term used to define a marketing strategy focused on generating a positive perception around an employing company , that is, building the reputation of a business as a good place to work. Therefore, the target of an employer branding action will not be the end client of a corporation, but rather its own employees and the job market as a whole, to generate a positive image in the eyes of potential future professionals. In addition to reinforcing the organizational culture among a company's employees, employer branding is a great ally, especially in the Human Resources sector, as this strategy, when well executed, has an impact on reducing the turnover rate and refines employee recruitment processes. new collaborators. Therefore, when a brand is recognized in the labor market for taking good care of its employees and providing for the development of their careers, it is seen as an ideal job opportunity, and its vacancies generate competition among candidates who aspire to a position within of that company.
The importance of developing in your team Advantages of applying Employer Branding in your company Employer branding can be advantageous in several aspects for a company, after all, investing in the satisfaction of its employees only brings benefits to the team as a whole and leads to an improvement in the work environment. If employees believe in the company's culture code and feel motivated through employer branding actions, they are the first to defend the brand's purpose and boost its message to the market. Among the main advantages of applying an employer branding strategy are: Retention of professionals , after all, a well-executed employer branding action can generate in a company's employees the desire to grow and develop within the corporation, keeping them for longer and thus reducing costs that are linked to the process of hiring new employees. collaborators. Organic brand awareness , as engaged employees tend to share positive experiences in the workplace, either through social media or in their social circle, boosting the company's reach and reputation as a good employer brand.