To this end, it uses intelligent tools such as chatbots, but does not rule out human assistance in answering complex questions or finalizing the contact. The personalization of service, which applies the concept of one-to-one and immediate communication, is one of the pillars of dbtodata.com Conversational Marketing, as well as the best use of time. Based on the premise that the more you know about your lead's needs and behavior, the easier it will be to move them forward in the decision-making process. What to do with customer service tools that work 24/7? The more data you obtain, the simpler it will be to automate responses, making them instantaneous. Technologies with Artificial Intelligence, when fed with data, guarantee fast and highly personalized service.
Main benefits of Conversational Marketing for your business! Conversational Marketing makes it possible to create engaging conversations. For this reason, it is one of the most implemented strategies for providing services through social networks, applications, e-commerce and virtual stores, commercial websites and blogs, as well as in call center centers. Among its main benefits, we can mention: Lead generation and nurturing. Support customer relationship management through chatbots. Scalability of personalized interactions. Strengthens brand reputation and authority.